{"id":238,"date":"2015-12-07T13:26:20","date_gmt":"2015-12-07T13:26:20","guid":{"rendered":"http:\/\/www.creativedog.org\/blog\/?page_id=238"},"modified":"2017-10-30T09:40:56","modified_gmt":"2017-10-30T09:40:56","slug":"translink","status":"publish","type":"page","link":"http:\/\/www.creativedog.org\/blog\/translink\/","title":{"rendered":"Translink"},"content":{"rendered":"

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Translink<\/span><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1425131891935{margin-bottom: 30px !important;border-bottom-width: 4px !important;padding-bottom: 15px !important;border-bottom-color: #ffe44a !important;border-bottom-style: solid !important;}”][vc_column_inner]
ADVERTISING CAMPAIGN<\/span><\/div>[\/vc_column_inner][\/vc_row_inner]<\/div><\/section>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1425131616118{margin-bottom: 500px !important;}”][vc_column][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1425132165933{padding-top: 130px !important;padding-bottom: 130px !important;background-color: #ffffff !important;}”][vc_column]
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METRO BELFAST - Brand Campaign<\/span><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1425132536494{margin-top: 40px !important;}”][vc_column_inner width=”1\/2″]
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AIM<\/h4>\nTo stimulate usage of Metro services, by increasing awareness of Metro through a strategy of emotional positioning.<\/span><\/div>
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IMPLEMENTATION<\/h4>\nA fully animated campaign to illustrate the simplicity and ease of traveling by Metro.<\/span><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]
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RESULT<\/h4>\n\u201cThe Metro Connects campaign has successfully generated additional patronage for Metro, with growth of over 25% since service introduction equating to 6 million more people now using Metro for shopping, working and leisure. Metro has also been successfully repositioned versus the old Citybus image. Through the Metro Connects campaign it has become a modern, contemporary, urban brand; a modern brand for a modern city.\u201d\n
Carol Marsden, Translink Brand Manager<\/h6>\n<\/span><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1425297610829{margin-top: 70px !important;}”][vc_column_inner][vc_text_separator title=”48 SHEET OUTDOOR”]\"image\"\/<\/a>[vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_text_separator title=”6 sheet and commuter card advertisements”]\"\"\/<\/a>[\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Objective<\/b><\/p>\n

To stimulate usage of Metro services, by increasing awareness of Metro through a strategy of emotional positioning.<\/p>\n

Implementation<\/strong><\/p>\n

A fully animated campaign to illustrate the simplicity and ease of travelling by Metro.<\/p>\n

Result<\/b><\/p>\n

\u201cThe Metro Connects campaign has successfully generated additional patronage for Metro, with growth of over 25% since service introduction equating to 6 million more people now using Metro for shopping, working and leisure. Metro has also been successfully repositioned versus the old Citybus image. Through the Metro Connects campaign it has become a modern, contemporary, urban brand; a modern brand for a modern city.\u201d<\/p>\n

Carol Marsden, Translink Brand Manager<\/strong><\/p>\n

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AIM<\/b><\/p>\n

To promote a \u00a310 promotional web fare by inspiring consumers with reasons to travel.<\/p>\n

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Result <\/b><\/p>\n

Our creative captured the imagination of potential passengers and delivered, via a targeted media campaign, an increase in journeys by 6.9% <\/span>year on year.<\/p>\n

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Objective<\/b><\/p>\n

To increase Enterprise patronage on Monday \u2013 Saturday during the promotional period.<\/p>\n

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Implementation <\/b><\/p>\n

The crisp silhouette design highlighted reasons to travel to Dublin in a simple and striking way that was easy to position across a range of media.<\/p>\n

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Result <\/b><\/p>\n

\u201cThe bright eye-catching creative captured people\u2019s imaginations, suggesting reasons to take a day trip to Dublin on the Enterprise. Strong media coverage including a highly successful reader competition got the Spring web fare campaign off to a good start.\u201d<\/p>\n

Louise Scott, Brand Manager<\/b><\/p>\n

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