{"id":394,"date":"2017-08-17T21:36:15","date_gmt":"2017-08-17T21:36:15","guid":{"rendered":"http:\/\/www.creativedog.org\/blog\/?page_id=394"},"modified":"2017-10-30T09:35:09","modified_gmt":"2017-10-30T09:35:09","slug":"power-ni","status":"publish","type":"page","link":"http:\/\/www.creativedog.org\/blog\/power-ni\/","title":{"rendered":"Power NI"},"content":{"rendered":"

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Power NI<\/span><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1425131891935{margin-bottom: 30px !important;border-bottom-width: 4px !important;padding-bottom: 15px !important;border-bottom-color: #ffe44a !important;border-bottom-style: solid !important;}”][vc_column_inner]
ADVERTISING CAMPAIGN<\/span><\/div>[\/vc_column_inner][\/vc_row_inner]<\/div><\/section>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1425131616118{margin-bottom: 500px !important;}”][vc_column][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1425132165933{padding-top: 130px !important;padding-bottom: 130px !important;background-color: #ffffff !important;}”][vc_column]
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Power NI - Brand Campaign<\/span><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1425132536494{margin-top: 40px !important;}”][vc_column_inner width=”1\/2″]
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AIM<\/h4>\nWhen Power NI approached us to work on their new campaign, they had a fairly comprehensive list of things we needed to cover with our creative approach\/solution.\nFollowing their brand essence which shows Power NI as a progressive, energising brand with a feeling of togetherness, we needed to create a feel-good factor about the brand and Perks rather than being informative and heavily factual.<\/span><\/div>
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IMPLEMENTATION<\/h4>\nOur creative strategy was to bring to life everyday value from Power NI.<\/span><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]
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RESULT<\/h4>\nSo the idea was to bring the \u2018saving\u2019 to life in the shape of a 3-piece showband, which bursts into life each time someone benefits from Power NI. A fun, visual pneumonic that has now become synonymous with the positive energy of celebrating a saving with Power NI.\nWe very much enjoyed creating this entertaining and engaging campaign which was rolled out across all media channels form outdoor and prime-time TV to digital and beyond.\nSurely everyone in Northern Ireland deserves a reason to \u2018Perk up their every day!\u2019<\/span><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1425297610829{margin-top: 70px !important;}”][vc_column_inner][vc_text_separator title=”48 SHEET OUTDOOR”]\"image\"\/<\/a>[vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1425297610829{margin-top: 70px !important;}”][vc_column_inner][vc_text_separator title=”96 SHEET OUTDOOR”]\"image\"\/<\/a>[vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_text_separator title=”6 sheet and commuter card advertisements”]\"\"\/<\/a>[\/vc_column_inner][vc_column_inner width=”1\/2″][vc_text_separator title=”6 sheet and commuter card advertisements”]\"\"\/<\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space][\/vc_column_inner][\/vc_row_inner]<\/div><\/section>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1448019399615{padding-top: 155px !important;padding-bottom: 155px !important;background-color: #ffe44a !important;}” el_class=”text-center” el_id=”footer-nav”][vc_column]
[vc_row_inner][vc_column_inner width=”1\/3″]<\/span>Prev<\/a>[\/vc_column_inner][vc_column_inner width=”1\/3″]<\/span>All<\/a>[\/vc_column_inner][vc_column_inner width=”1\/3″]<\/span>Next<\/a>[\/vc_column_inner][\/vc_row_inner]<\/div><\/section>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1448019857700{margin-top: -40px !important;}”][vc_column]
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