AIM
When Power NI approached us to work on their new campaign, they had a fairly comprehensive list of things we needed to cover with our creative approach/solution.
Following their brand essence which shows Power NI as a progressive, energising brand with a feeling of togetherness, we needed to create a feel-good factor about the brand and Perks rather than being informative and heavily factual.
IMPLEMENTATION
Our creative strategy was to bring to life everyday value from Power NI.