Stena Line – Creative Dog

Stena Line

SUPERFAST LAUNCH

SUPERFAST - Launch Campaign

AIM

To maximise the return on investment in Stena Line’s £multi-million new Belfast to Cairnryan route by showcasing the 2 new Superfast craft and an all-new ferry travel experience.

RESULT

This campaign significantly raised awareness of the new route and results demonstrated a significant uplift in vehicle traffic and a marked increase in share on the route.

96 SHEET OUTDOOR

6 sheet and commuter card advertisements

Objective

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Implementation

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Result

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Someone Important, Stena Line Manager

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